Kuthini okwenzayo umthelela ezingeni lokubonakalala kwendawo?
I-Google ichaza imiphumela yasendawo ngokuya nokubaluleka, umgodla, nokuthakanyiswa. Ukunikezela kweziguli okusebenzi kunakho ukuthuthukisa imininingwane eyomalusi, kodwa ayikwazi ukushintsha indawo lapho inzuzo efunda yayo ekhona noma ukuqinisekisa ukuthi i-Google izoyibukisa ngaphezu kwabalwani. Ukunembile kwePhrofayela, icategoryibusisiwe, okuqukethwe kuwebhusayithi okusizo kanye nenkosi yokuthakanyiswa ethembile ziyisisekelo—hhayi izinzila ezingaphansi.
Ukuze uthole umhlahlandlela oqinywe wokusebenza, funda Local SEO Izinyanga noKliniki Zezempilo: Umhlahlandlela Wenqubomgomo.
Ukubheka kanye nokuqanda okuzithandela
Ukunakekelela kwabaphakamani, ukukhangisa kwezigodiso kanye nemithetho yokuhlola kuyahluka ngokwesikhungo nesifunda. Gcina-ke izakazelo ngaphambi kokumema abaphakamani ukuhlola. Lapho ukumema kumelwe, ungaze unikezele imali, izipho noma ushukela, ungaze uphakamisele umuntu noma ukhethe abaphakamani abathile. Ekuphenduleni komunikeli, ungaze uqinisekise ubudlelwano lesikhwamizi noma uveze izikhathi, izifo, ukunakekelela noma olunye ulwazi lwezempilo.
Imithombo eyinhloko
- Google: Amathiphu okuningiza ukunyakaza kwakho endaweni
- Google: Imigomo yokumela inkampani yakho
- Google: Khetha ihanga le-Business Profile
- Google: Amathiphu okuthola abahloli abanele
- I-Google Maps: Okuqinisekiswa futhi Okukhawulelwe Okuqukethwe
Imibuzo Evamile Ibuziwe
Yini i-Google Maps SEO izinyanga nokuSithathanelwa Kwezempilo?
I-Google Maps SEO yindlela yokwenza ukuthi umjikelezo wezokwelapha ube eligible, kulunga futhi kusebenziseke ku-Google Business Profile, habang kuthuthukiswa iwebhusayithi yakho kanye neziginali zokukhanya kwemiqondo yomuntu ozalwa lapho okusekela ukuthola komhlangano obanzi. I-Google ithi imiphumela yakomhlangano isekelwe kukhulu ekusemthethweni, umgwaqo kanye nokubaluleka.
Ingabe le skowa enezamaphuzu engu-100 iyiskowa sokuhlanganisa kweGoogle?
Cha. Ihubu lokuthumeka kukaDoctofam elucaza, hhayi uskowa ovela kuGoogle futhi hhayi nokuqagela umthetho. Iprofayili ephelele ingase ihluke ngendawo yobafuni, umbuzo, ukuncintisana, ukubaluleka kwewebhusayithi kanye nokubhananazekilisa.
Iskor engu-100 siqa okuthi uza kukhona ezinhlanu zokuqala ku-Google Maps?
Cha. Akekho anumzane ongakwazi ukunikeza indawo eziphakamile kumiphumela yasendaweni. Isikho se-100 kuphela kusho ukuthi yonke into kulolu hlolisiso yamakwa ikhiywe njengeqedile; akumele isikali ibangela, izikompetithi, inhlangano noma isinyal ngasinye esingase sithi Google isebenzise.
Lingani eliyini elidingekayo ukuba ukhetho lwakho lwezokwelapha?
Khetha isigaba esinethuthukiswe kakhulu esichaza ngokunembile ukuthi iyini inkliniki, njengoDokotela, Ikhliniki Yezokwelapha noma Inkosikhulu Yezokwelapha lapho kufanele. Sebenzisa izigaba ezimbalwa ezidingekayo. Isigaba sesPublic asikho isenzo sokukhankanya amalungelo okusebenza, umkhakha womklamo noma ubukhosi bokulapha.
Mangaki ama-review aGoogle akhodwa asefezini somkweli?
Akukho isamba le-review esinye ngosomabhasi. Imithetho nokuqonda okufanele kwehluka ngendawo, ikhono, nangumkhakha womsebenzisi. Hlola izinzekezo zokubuyela emuva nokufaka isidingo sokusebenza kuqala; uma imwaliso yevumile, sebenzisa inqubomgomo entsha, evumelekile endlela esikhungo, kunokuchaselana nenombolo ethile.
Ingabe ikhliniki enomtakatelo wezempilo ingakwazi ukwengeza izinsizakalo noma amagama ethodoloji emuva kwegama layo?
Kuphela lapho kuyisisekelo sangempela segama lendlela yokwelapha futhi kusetshenziswa ngokuqinisekileyo ku-signage, ku-website kanye ne-stationery. U-Google uthi ulwazi olungesidingeki kumagama ebhizinisi aluvunyelwe futhi lungaholela ekususweni.
Ingabe isefezini somkweli ikhona ukuncenga kuphela ababagulayo abakuthethile ama-review?
Cha. I-Google Maps policy ivimbela ukuthi akuvunyelwe ukucela ngeseluleko izibuyekezo ezinhle, ukunikezela izinzuzo, ukuncinza abahloli noma ukucela okuqondile okuthile. Hlola umthetho olusizo olufanele phambi kokwaleka izibuyekezo; uma kuvunyelwe, waleka abakahle abanelisekayo ngendlela engenabucubu anoma yiluphi ulwazi olungazuza.
Ingabe ithuluzi lini liqonde kuakhawunti yamiGoogle noma ilibale amapendulo ami?
Akukho i-Google account connection noma sign-in okusethshenziswa, futhi i-Doctofam ayistore i-query yakho, i-listing ekhethiwe, izimpendulo noma i-score. Uma usebenzisa i-optional finder, i-search yakho neselected public listing request ziyosuka ebhrawuzeni yakho kuGoogle Maps Platform. Ungashayeli ngomnakwabo noma ungenise i-appointment noma ulwazi lwempilo. I-Analytics iqukethe kuphela amagama e-lifecycle event, ngaphandle kwemihlahlandlela ye-audit.
Beka isigwebo sombono kube yiindlela zokungenisa abaguli enzulwazini
I-Doctofam isiza izindlela zokusebenza zezigulane, izikhumbuzo kanye nokuphatha konke okusikisayo endumeni emva kokuqala ukuthola igulane.